How Much to Charge for Life Coaching in 2026 — Market Rates

Life coaching rates in 2026 are bimodal: certified general coaches charge $95–$195 per session, while niched coaches (executive, ADHD, leadership, somatic, founder, post-divorce) routinely sell three- and six-month packages at $2,200–$11,000. Single-session pricing is a trap for almost every coach above intermediate level — buyers paying premium rates are buying a transformation timeline, not an hour of conversation. Sliding scale and intro-call pricing are increasingly being replaced by short, paid clarity sessions in the $175–$350 range.