How Much to Charge for Copywriting in 2026 — Market Rates

The copywriting market split sharply in 2025 and the gap has only widened. Generalist content writers are pricing at $0.20–$0.50 per word or $75–$130 per hour, while conversion copywriters and direct-response specialists working on landing pages, launches, and email sequences regularly bill $175–$350 per hour or charge $4,500–$18,000 per project. The single biggest determinant of rate is whether the writer can credibly tie their work to revenue — not word count, not turnaround time.