How Much to Charge for Graphic Design in 2026 — Market Rates

Graphic design pricing in 2026 sits between $65 and $165 per hour for independent designers, with brand identity work increasingly priced as a project. A typical brand identity package — logo system, type, color, basic guidelines — runs $3,000–$10,000, while full brand systems including motion, voice, and a small website land between $11,000 and $42,000. Designers who position around a single category (restaurant, beauty, SaaS, hospitality) consistently outprice generalists at the same skill level.